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    English for Marketing

    English for Marketing Course

    In today’s economy companies are competing on more of a global scale than has ever been seen before. Marketers now need to tailor marketing campaigns for local customers demanding greater international coordination to ensure that the company’s global brand is maintained. Much of this co-ordination now takes place in the English language, therefore it is a prerequisite for International Marketing marketers to have a strong grasp of marketing English!

    English for Marketing at New College Group

    The English for Marketing course has been developed for both marketing students and marketing professionals who want to pursue a marketing related career in an English speaking environment. By studying marketing English, you will get a unique opportunity to practice carrying out the key marketing roles of a marketing professional in the English language – preparing you for your career as.

    This course is available in the following locations:

    manchester

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    liverpool

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    A quick glance

    Start Date

    Any Monday (Tuesday on Public Holidays)

    Course Duration

    2 – 45 weeks

    Class Size

    Min 6 – Max 15 (Closed groups only)

    Who will lead this course?

    An expert in English with a deep understanding of the Marketing Industry.

    Aims of the course
    • To give you a hands on insight into the key roles that marketing professional carries out
    • To improve your ability to write marketing communications such as international customer communications
    • To improve your ability to read the types of marketing materials that marketing professionals have to read such as market research documents
    • To develop your ability in the four key language components: reading, listening, speaking and writing
    Key Marketing topics include:
    • Marketing plan 1: audit and objectives
    • Marketing plan 2: strategy and tactics
    • International customer communications
    • Market research
    • New product development and branding
    • Product launch and promotion
    • Digital marketing
    • Agencies and suppliers
    • Exhibitions and events
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